PRAGMATICS AND PRECEDENTS

I agree with Tristan that we need to focus on not spreading our efforts thin, and indeed, the theoretical side is not necessarily going to be the focus of something we are conceiving of as 'entrepreneurial.'

Let's keep the project as pragmatic as possible. From what I can see, running with the ideas about program for each of the events and observing how these programmatic 'enterprises' offer new uses for space are central to the projects thinking. This is great.

If we are passionate about interactions and places, let's make the architecture, so to say, all about examining, testing and communicating these phenomena in space.

Architecture differs from the other design fields because it emphasises communication through representation (drawings, renders, film, perspectives, and other conventions), enabling it to be conceptually perceived beyond the artefact itself. This is different to sculpture, graphic design, film and so on, which offer the artefact alone as the central device for understanding.

In creating the events, we are architects. We are architects because of the specific details we take into account that other events planners or designers might not: space and time, location and materiality, human interaction and perception in space, and a plethora of pragmatic readings of the project beyond the artefact itself.

Below are a series of representations used by OMA over a series of their projects. As a precedent, OMA's use of representation has evolved beyond the typical conventions, innovating new ways of showing their entrepreneurial approach to space.

(images by OMA)